A Fully Automated Direct Mail Drip Campaign Program

Innovative Direct’s Lead Spark program enables you to send each unique website visitor a direct mail piece with a compelling call to action! 

lead spark

First, a potential customer visits your website, browses, but leaves without giving any contact information.

lead spark

Then, they are located and matched with a physical residential address using our extensive database technology.

Thirdly, we target them with a direct mail piece specifically engineered to drive them into action toward your business.

direct mail
insurance direct mail

Finally, they respond and contact you to purchase your product or service.

In-Market Leads

Reconnect with leads currently in market and searching.

Set It & Roll Automation

Designate a time period or quantity and once fulfilled, get your mailer in their mailbox in as little as 72 hours.

Omni Channel

Direct Mail re-targeting has an engagement rate of 9% to 15%.

Trackable Results In Real Time

Observe your response in real time with all the metrics of our Smart Mail Boost dashboard.

Continual Lead Generation

Campaign will continue to capture data according to the metrics you define and produce a steady stream of responses.

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