FREQUENTLY ASKED QUESTIONS
You have questions about Direct Mail Marketing, we have answers. Innovative Direct Answers FAQs – Frequently Asked Question about Direct Mail Marketing, Strategies, Effectiveness, Cost, and more.
What is direct mail marketing?
Direct mail marketing is a highly effective marketing strategy that utilizes the Postal System to deliver a business’ tangible promotional materials directly into a prospective customers hand, resulting in a longer lasting impression on the consumer, creating a higher likelihood to purchase that business’ product or utilize it’s services.
What industries benefit most from direct mail marketing?
Many different industries have been using direct mail marketing to increase business for decades. The industries that have shown the most benefit from direct mail marketing are, Charity, Learning Institutions, Healthcare Services, Marketing Agencies, Real Estate Agencies, Travel and Hospitality, and Automotive. No matter what industry, business, product or service is being promoted, direct mail marketing is an effective avenue to grow any business.
What is the cost of direct mail marketing?
The cost of direct mail marketing varies based on may factors. The quality of the design, copywriting, prospect lists, printing, and distribution all contribute to cost. After 14 years of providing every type of direct mail to our various clients with a wide variety of goals, Innovative Direct has refined a strategy of production and execution that produces consistent results. Our direct mail marketing campaigns range from 80¢ per mailer and up, depending on your business’ marketing objectives.
What is Co-op direct mail marketing?
Cooperative (co-op) advertising is when a product manufacturer contributes a significant portion to the cost of an advertisement from a brand or business that re-sells and/or provides services for that product. Co-op direct mail is a great way to boost a providing business’ revenue while saving money as the manufacturer covers some or all of the cost of the campaign, which in turn creates more sales for the manufacturer.
An omnichannel marketing strategy creates a seamless experience across multiple platforms. A marketing campaign is designed in similar fashion across traditional print advertisements, direct mail, social media promotions, email marketing, online ads, and television and radio commercials.An omnichannel marketing strategy creates a seamless experience across multiple platforms. A marketing campaign is designed in similar fashion across traditional print advertisements, direct mail, social media promotions, email marketing, online ads, and television and radio commercials.
How effective is direct mail marketing?
Direct mail marketing has been and continues to be one of the most effective advertising strategies to target your customer demographic and increase foot traffic at your business. With regularly up to a 90% open rate, direct mail creates an impression. As a tangible item, that impression continues to be made everytime the mail piece is viewed or held in hand. New enhancements in direct mail are helping propel the medium forward and catching the eye of consumers. Innovative Direct has developed a strategy of incorporating omni-channel marketing elements that have exponetially increased the effectiveness of our direct mail campaigns.