Direct mail marketing is what we do.

What is omni-channel marketing?

An omni-channel marketing strategy connects all of your business' touch-points. That might include your brick-and-mortar shop, website, social media, mobile, and email. It is a strategy that ensures continuity from one channel to the next.

For example, a customer will receive a postcard advertising a special sales event you are having. Later, a Facebook ad mentions the same offer and links to your site with more information. That next week, the same customer enters one of your shops with the postcard you sent. They inquire about the sales event offer. Because your marketing and messaging efforts coordinate with one another, the clerk can assist your customer and get them the special offer they are seeking.

Thanks to this approach, your employees can also better sell your products or services to your customer. They’ll never find themselves being unfamiliar with a campaign or inadvertently deliver a conflicting message. It’s all coordinated using singular approaches across multiple channels.

Don’t forget that the key component of omni-channel marketing is data. This marketing strategy allows you to gain valuable insights and data from each channel your customers engage with. You can use that information operationally to ensure that your campaign goes off without a hitch. Later, you can view all of that data analytically to learn more about your target audience, identify trends, and build even more effective campaigns in the future.

Finally, you aren’t obligated to use every channel available to you. We invite you to customize your marketing plan so it works for you. Of course, since we offer direct mail marketing services, the direct mail send is the centerpiece of our strategy.

What Are the Advantages Of Omni-channel Marketing

If you’re still unsure that your business will benefit from implementing an omni-channel marketing strategy, consider the following benefits:

Improve Customer Lifetime Value

When you take advantage of omni-channel marketing, you can lower customer acquisition costs and get more from your customer relationships.

Reach New Customer Segments

More channels equal more ways to connect with customers! Focus on various channels to increase the chance of engaging customers outside your target range.

Increase Operational Efficiency

No matter what industry you’re in, you want to reduce or avoid (if possible) duplication of effort, which means doing things more than once that don’t need to be done more than once. Avoid duplication of efforts by moving all channels into a single marketing strategy.

Boost Sales

Reach out to customers across every channel with consistent messaging to increase your chances of earning a conversion.

Better Data Collection and Analysis

Collect and integrate data from various sources, including POS systems, cookies, mailing lists, loyalty programs, shopping carts, social media, and more. That leads to deeper customer insights and better understanding.

Better Customer Segmentation, Campaign Designs, and Targeting

Use data analysis on customer data to create more accurate customer segments and develop methods to target those segments successfully.

Greater Synergy Across All Departments and Channels

Every interaction with a customer will be more consistent and better informed, regardless of channel or department. All information will be shared, and messaging will be coordinated.

Better Brand Visibility

Increase the likelihood that you are seen and remembered by a target audience exposed to your brand across various channels.

Cost-Effectiveness

The information you can gather from the data you collect will help you determine which paid marketing efforts are costing you less when you consider the value you are receiving. You’ll also learn which channels are giving you the best results, so you can focus your efforts in the right places.

Don’t forget that omni-channel support can also increase the impact of your direct mail marketing campaigns. Rather than sending out a mailer and waiting, you can actively engage that same target audience through other channels.