Direct Mail & Digital Marketing Experts

We offer an innovative approach to your automotive direct mail and digital marketing by coupling it with the power of artificial intelligence and machine learning to target the right prospects at the right time, in order to increase sales & maximize ROI. Whether it is a standalone direct mail sale or a multi-channel digital marketing campaign, we can spark interest in your existing clientele and increase your market share by targeting new prospects. Drawing from our many years of experience, we’ll bring the marketing solutions you need to increase your business.

Our Numbers Speak Volumes—Literally


Million Direct Mail
Pieces Mailed

Vehicles Sold
& Counting

Business Since

A Powerful Collection of Innovative Services

Innovative Direct offers a focused selection of direct mail marketing services to enhance the effectiveness of your direct marketing campaigns.


Smart Mail Boost

Change the game completely. Track delivery results, create and monitor digital retargeting support campaigns—all in real-time.

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Lead Spark

LEAD SPARK is a fully-automated Lead Matching drip campaign tool built to drive your direct mail marketing effectiveness further—faster.

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Smart Mail A.I.

Take the effectiveness of your direct mail campaigns to the next level through the power of artificial intelligence and machine learning.

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Car Forwarding

Get cutting edge insights into your database for highly targeted marketing. Because making the right offer, to the right person, at the right time matters.

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Direct Mail

Innovative Direct offers a full line of tested and proven direct mail campaign strategies that can help any size dealership get back to black.

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BDC Services

Ensure effective call handling so that you can have the peace-of-mind knowing someone’s always there for your customers.

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Dealership groups across North America are partnering with Innovative Direct for their Direct Mail and Digital Marketing needs.

“Only reason you do business for nine years straight with the same direct mail company, they produce results. It’s always a pleasure to work with the team at Innovative Marketing Direct.” – Randy Sears – General Manager Rimrock Auto Group

“With Innovative Direct’s “Follow the Car” program, we were able to eliminate sending mail pieces to previous customers that no longer owned the car they purchased from us. We were able to identify the current owner of that vehicle and include them in our marketing campaigns” – Rob Audette

Innovative Direct has been a trusted partner of the Jim Hudson Family of dealers for many years. There dedication to our marketing needs is unprecedented. They always respond immediately to our requests with the answers that we need to make educated decisions on our campaigns. We never have to be concerned about our campaigns with them, we know that they are handled properly and they stand behind their work. – Executive Manager, Todd Sheppard

“Having a local partner that sits down with us each month to review past campaigns and help us create Future campaigns has definitely increased our ROI. The reason we have been with Innovative Direct for over 10 years is simple, reliability, accountability and creativity.” – Mike Freeman

Delivering mail for all of their stores since 2008.

“Over the years Innovative Direct has earned the right to be my agency’s exclusive direct mail partner. They have stood by their products and services for many years, when other direct mail companies let us down. Innovative Direct always puts my dealers and my agency best interest first!” – Brett Hawkins

I’ve relied on Innovative Marketing Direct for all my direct mail needs for the last 11 years. From an Account Executive handling 15 dealerships to the VP of Marketing with a portfolio of over 100 auto dealerships, the team at IMD has been a reliable and trustworthy source through the entire journey.

Innovative Direct has done and continues to do a great job for us, I am happy to be a reference. – CEO – Sokal Media Group Mark Sokal

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