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IS TECH SPEED VALUE

Innovative Direct offers a refined and unique approach to your automotive direct marketing needs. We combine the reliability of direct mail and the reach of digital marketing. Increase your sales and maximize your return on investment.

Did you know SMART MAIL BOOST ARTIFICIAL INTELLIGENCE CAR FORWARDING LEAD SPARK TEXT TRAK INNOVATIVE DIRECT Can increase your advertising response rate?

Innovative Direct offers a refined and unique approach to your automotive direct marketing needs. We combine the reliability of direct mail and the reach of digital marketing. Increase your sales and maximize your return on investment.

Did you know

Can increase your advertising response rate?

Innovative Direct Mail

An Automotive Direct Mail Agency

Innovative Direct offers a refined and unique approach to your automotive marketing needs. We combine the reliability of direct mail and the reach of digital marketing to increase your sales and maximize your return on investment.

LOW INVENTORY?

Buy Back Mailers
Bring In The Trades!

LOW INVENTORY?

Buy Back Mailers Bring In The Trades!

Extensive industry experience and cutting-edge technological advancements have allowed us to develop highly effective direct marketing tools.

Target your prospects with extreme precision and effectiveness. From a simple direct mail sale to an omni-channel direct marketing campaign, Innovative Direct has the tools to bring you the results you need.

IS TECH SPEED VALUE

Extensive industry experience and cutting-edge technological advancements have allowed us to develop highly effective direct automotive marketing tools.

Target your prospects with extreme precision and effectiveness. From a simple direct mail sale to an omni-channel marketing campaign, Innovative Direct has the tools to bring you the results you need.

Our Results
Speak Volumes
Our Results Speak Volumes
Smart Mail Solutions

Targeted Direct Mail

Innovative Direct offers a full line of proven direct mail campaign strategies that can help any size dealership get back to black.

Smart Mail | A.I™

Take the effectiveness of your direct mail campaigns to the next level by utilizing the power of artificial intelligence and machine learning.

Smart Mail | Boost™

Change the game completely. Track delivery results, create and monitor digital retargeting support campaigns—all in real-time.

Car Forwarding™

Get cutting-edge insights into your database for precise targeted automotive marketing. Because making the right offer, at the right time, matters.

Text Trak™

Provide shoppers with a convenient way to contact you. Track, review and immediately engage with our 2-way texting feature.

Lead Spark™

This fully automated Lead Matching drip campaign tool is built to target in-market shoppers quickly, so you never leave a lead on the table again.

Campaign Gallery

Click here to browse our gallery of
turn-key direct mail campaigns.

Campaign Gallery

Click here to browse our Gallery of turn-key automotive advertisement mail campaigns.

Innovative Direct Mail Automotive Marketing

Innovative Direct specializes in direct mail, postcards, and internet marketing services for automotive dealers. To further our commitment to marketing industry innovation, we utilize an omnichannel marketing platform. That allows us to curate services to you in ways that others in this niche simply cannot.

If you are an entrepreneur, franchisee, or marketer in charge of reaching customers for a small or medium-sized dealership, we have the results-driven marketing solutions that you need. We can help you with direct mail campaigns and internet marketing solutions that effectively target your customer base.

Innovative Direct is more than a direct mail service. We are your single resource for automotive direct mail advertising and internet marketing services. Thanks to our full-service approach, we can offer unbeatable pricing and unmatched customer service. You won’t find the quality products and services we provide or the uniquely tailored automotive marketing services we make anywhere else.

Our services are divided into two distinct but coordinated points of focus. That approach puts us in the best possible position to meet your dealership needs and marketing goals.

Direct Mail Service

We are a full-service advertisement mail company. Our focus is on the small business and automotive space. If you need help increasing sales or growing your business, we can help by creating and executing direct mail marketing campaigns that have been custom targeted within your service area.

Because we have state-of-the-art machines on our premises, we can print a wide variety of direct mail pieces in-house. You enjoy a faster turnaround time as a result. By printing in-house, we can control the creative process. Our team can work with you to create unique pieces that your competitors can’t. The mailers we produce are customized, attractive, and they get results.

Many of our competitors don’t have the equipment or resources to do this. Instead, they must outsource these tasks. That often leads to longer wait times, lower-quality materials, and limited options for you. Our team can answer any questions you have because we do it all! With our in-house solutions, we can also offer appropriate customer support for every part of the process.

Omni-Channel Marketing

What is omnichannel marketing? An omnichannel marketing strategy connects all of your dealership’s touchpoints. That might include your brick-and-mortar shop, website, social media, mobile, and email. It is a strategy that ensures continuity from one channel to the next.

For example, a customer might receive a postcard advertising a special sales event you are having. Later, a Facebook ad mentions the same offer and links to a landing page with more information on social media. That next week, the same customer enters one of your shops with the postcard you sent. They inquire about the sales event and if it’s available in-store. Because your marketing and messaging efforts coordinate with one another, the clerk can assist your customer and get them the special offer they are seeking.

What about multichannel marketing? Doesn’t that marketing strategy ensure that all touchpoints are involved? It does, but it also misses many opportunities that you will get if you choose omnichannel instead.

If you are currently using a multichannel strategy, each touchpoint is treated as an entirely separate marketing entity. That creates silos rather than synchronization between each one. Omnichannel breaks down those barriers and allows each touchpoint to work with the other. This customer-focused approach considers the journey your target audience will take as they engage with your brand. Additionally, this approach ensures better sharing of data between each touchpoint. That has a value that extends a single campaign.

Innovative direct uses Instagram, Facebook, Google Display, Informed Delivery (USPS) marketing techniques to power up their direct mail service and help drive sales and leads for your business. You won’t find many direct mail providers or digital marketing agencies that can say the same thing.

With our omnichannel marketing service, we can integrate our digital marketing efforts with our direct mail pieces. For example, a landing page, email, phone number, SMS capabilities, and social media can all be connected to a direct mailer. That allows you to target your potential customers across a variety of channels. Additionally, your customers are impressed because everything is seamless and consistent.

Thanks to this approach, your employees can also better sell your products or services to your customer. They’ll never find themselves being unfamiliar with a campaign or inadvertently deliver a conflicting message. It’s all coordinated using singular approaches across multiple channels.

Don’t forget that the key component of omnichannel marketing is data. This marketing strategy allows you to gain valuable insights and data from each channel your customers engage with. You can use that information operationally to ensure that your campaign goes off without a hitch. Later, you can view all of that data analytically to learn more about your target audience, identify trends, and build even more effective campaigns in the future.

Finally, you aren’t obligated to use every channel available to you. We invite you to customize your marketing plan so it works for you. Of course, since we offer advertisement mailer services, we make the direct mailer the centerpiece of our strategy.

What Are the Advantages Of Omnichannel Marketing

If you’re still unsure that your business will benefit from implementing an omnichannel marketing strategy, consider the following benefits:

Improve Customer Lifetime Value

When you take advantage of omnichannel marketing, you can lower customer acquisition costs and get more from your customer relationships.

Reach New Customer Segments

More channels equal more ways to connect with customers! Focus on various channels to increase the chance of engaging customers outside your target range.

Increase Operational Efficiency

No matter what industry you’re in, you want to reduce or avoid (if possible) duplication of effort, which means doing things more than once that don’t need to be done more than once.

Avoid duplication of efforts by moving all channels into a single marketing strategy.

Boost Sales

Reach out to customers across every channel with consistent messaging to promote your chances of earning a conversion.

Improve Inventory Turnover

Omnichannel improves information sharing between channels allowing for better inventory tracking and ensuring that you can fulfill orders from various touchpoints.

Better Data Collection and Analysis

Collect and integrate data from various sources, including POS systems, cookies, mailing lists, loyalty programs, shopping carts, social media, and more. That leads to deeper customer insights and better understanding.

Better Customer Segmentation, Campaign Designs, and Targeting

Use data analysis on customer data to create more accurate customer segments and develop methods to target those segments successfully.

Greater Synergy Across All Departments and Channels

Every interaction with a customer will be more consistent and better informed, regardless of channel or department. All information will be shared, and messaging will be coordinated.

Better Brand Visibility

Increase the likelihood that you are seen and remembered by a target audience exposed to your brand across various channels.

Cost-Effectiveness

The information you can gather from the data you collect will help you determine which paid marketing efforts are costing you less when you consider the value you are receiving. You’ll also learn which channels are giving you the best results, so you can focus your efforts in the right places.

Don’t forget that omnichannel can also increase the impact of your direct mail marketing campaigns. Rather than sending out a mailer and waiting, you can actively engage that same target audience through other channels.

Why Choose Us As Your Automotive Direct Mail Marketing

Agency Innovative Direct uses top-of-the-line printing technology that allows you to develop creative mailers that truly get results. Further, our in-house printing services mean fast turnaround times for you. That’s just part of our exceptional customer service approach. You can also expect consistent quality work, extremely high-quality pieces, and processes designed to drive results for you.

If you are interested in increasing your ROI, building brand awareness, and benefitting from an omnichannel marketing strategy, we are happy to help.

Who Is Innovative Direct?

We are much more than an advertisement mail company. We’ve been working with automotive dealers for more than 15 years. Our unique approach combines omnichannel marketing efforts with direct mail to create unique, tailored solutions that improve messaging and engagement at each point of the customer journey.

When it comes to direct mailings, our products and services are unrivaled. We design, address, print, and mail postcards in-house. Then, we follow up with your client using our proven direct mail marketing system.

Why not trust your campaign to proven industry experts. We are constantly innovating new business-growth strategies to help our customers. Over the years, we have gained tons of experience creating successful direct mail campaigns for small businesses across the US. We are your best choice if you want marketing with proven results.

Contact Us

Our experts would love to speak with you about our custom-designed mail marketing and internet marketing service. If you’d like to partner with us, please contact us via phone, email, or chat. We’d love to connect with you on Facebook, Instagram, LinkedIn, or Twitter, as well. You may contact us at any time for a free quote.[/bg_collapse]

Trusted Partners

North American dealership groups of all sizes trust Innovative Direct with their direct marketing needs.

Trusted Partners

North American dealership groups of all sizes trust Innovative Direct with their direct marketing needs.
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