Direct Mail & Digital Marketing Experts

We offer an innovative approach to your automotive direct mail and digital marketing by coupling it with the power of artificial intelligence and machine learning to target the right prospects at the right time, in order to increase sales & maximize ROI. Whether it is a standalone direct mail sale or a multi-channel digital marketing campaign, we can spark interest in your existing clientele and increase your market share by targeting new prospects. Drawing from our many years of experience, we’ll bring the marketing solutions you need to increase your business.

Our Numbers Speak Volumes—Literally


Million Direct Mail
Pieces Mailed

Vehicles Sold
& Counting

Business Since

A Powerful Collection of Innovative Products

Innovative Direct offers a full range of automotive direct mail and digital marketing products including:


AI Smart Mail™

These are direct mail campaigns that utilize Artificial Intelligence along with the most current data sets to pinpoint a more targeted and relevant buying audience.

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Targeted Mail

Our targeted mailers have consistently performed and delivered great results for dealers across all major brands, bringing high quality buyers into dealerships. The most accurate auto data in the business, combined with precision engineered creative, insures that the absolute best prospects are reached at the exact right time with a message they can’t resist.

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Saturation mailing can be some of the most cost effective direct response marketing there is, targeting every potential customer within a given geography regardless of what they are driving. This is a great way to invite potential customers that you normally wouldn’t target.

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Lease Mailer

When a customer is nearing the end of a lease, they will naturally be thinking about acquiring a new one. Don’t miss out on the opportunity to reach out to your customers who may be at the end of a lease and take them out of the market before your competition does.

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Service Mailers

Increase Service RO’s by Targeting lost customers from your database and / or invite new conquest customers to service with you. Service Mailers are a great way for every dealership to increase customer retention by providing value when customers are servicing their vehicles.

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High Interest Rate

Many customers that are paying high interest on their vehicle loans aren’t aware that they may qualify for a new or pre-owned vehicle and SAVE money monthly on their payments. This mailer is a great way to attract new and former customers to earn a long-term client!

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Our sub-prime mailers target consumers that have run into financial difficulties using a unique group of criteria to help you get in front of those that have a higher probability of being financed by your sub-prime finance sources.

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Phone/Email Appends

Unleash the power of digital marketing and your BDC department by having your manifest appended with phone and / or emails to increase your marketing reach with the same consistent marketing message across multiple mediums.

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Specialty Mailers

Are you looking for mail that is truly different? Our specialty mailers can be just the thing that you have been looking for. A mail piece that will cut through the clutter.

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Dealership groups across North America are partnering with Innovative Direct for their Direct Mail and Digital Marketing needs.

“Only reason you do business for nine years straight with the same direct mail company, they produce results. It’s always a pleasure to work with the team at Innovative Marketing Direct.” – Randy Sears – General Manager Rimrock Auto Group

“With Innovative Direct’s “Follow the Car” program, we were able to eliminate sending mail pieces to previous customers that no longer owned the car they purchased from us. We were able to identify the current owner of that vehicle and include them in our marketing campaigns” – Rob Audette

Innovative Direct has been a trusted partner of the Jim Hudson Family of dealers for many years. There dedication to our marketing needs is unprecedented. They always respond immediately to our requests with the answers that we need to make educated decisions on our campaigns. We never have to be concerned about our campaigns with them, we know that they are handled properly and they stand behind their work. – Executive Manager, Todd Sheppard

“Having a local partner that sits down with us each month to review past campaigns and help us create Future campaigns has definitely increased our ROI. The reason we have been with Innovative Direct for over 10 years is simple, reliability, accountability and creativity.” – Mike Freeman

Delivering mail for all of their stores since 2008.

“Over the years Innovative Direct has earned the right to be my agency’s exclusive direct mail partner. They have stood by their products and services for many years, when other direct mail companies let us down. Innovative Direct always puts my dealers and my agency best interest first!” – Brett Hawkins

I’ve relied on Innovative Marketing Direct for all my direct mail needs for the last 11 years. From an Account Executive handling 15 dealerships to the VP of Marketing with a portfolio of over 100 auto dealerships, the team at IMD has been a reliable and trustworthy source through the entire journey.

Innovative Direct has done and continues to do a great job for us, I am happy to be a reference. – CEO – Sokal Media Group Mark Sokal

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