Database Retargeting Initiative Protocol

Automatically Target & Retarget Your Database Customers

Automotive Service

Automated Service Database Retargeting Direct Mail Program

Grow your Service Department and keep your current customers coming back for more with our Database Retargeting program, SmartMail DRIP. SmartMail DRIP allows you to target customers who have declined services you’ve recommended, along with keeping your current service customers engaged and even finding and converting local drivers to service their vehicles at your dealership. The best part is, SmartMail DRIP from Innovative Direct is a fully automated drip program that doesn’t require any attention or effort from you. You can stay focused on what you do best while resting assured that your dealership is staying in front of your customers and local community. Contact us today to learn more!

Declined Services

Stop letting money walk out of your service department. SmartMail DRIP can help you win back customers who have declined services your techs have recommended. By offering them exclusive discounts for the services they need, you can get them back into the dealership BEFORE they have a chance to get the service done elsewhere, which will build trust and value in your dealership.

Service Visitors

Let your customers know that you value their business and keep them coming back. By staying top-of-mind and offering discounts, you will continue to build value with those customers who are already comfortable and familiar with the top-notch service you offer.

Conquest Service

As part of the SmartMail DRIP program, we will also target local residents who are driving products you already service but have not visited your service department, so you can continue to win new customers over and grow your bottom line.

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Innovative Direct is proud to be Reynolds & Reynolds Certified for ERA for Repair Order Data.

Automotive SALES

Automated Sales Database Retargeting Direct Mail Program

Staying in touch with your customers is the reason why we created SmartMail DRIP. Following up on recent purchases, offering extended warranties and other products, and staying top-of-mind for all their vehicle purchase and servicing needs is essential to maintaining and growing your dealerships customer base. With the automation of SmartMail DRIP, it couldn’t be easier on your dealership or your budget. Contact us today!

Post Purchase Follow Up

Database Retargeting is an ideal way to contact customers who have purchased vehicles from your dealership and remind them of the benefits they receive with their purchase, build customer loyalty and stay top-of-mind for all their vehicles needs.

Extended Warranty

The SmartMail DRIP program is a great way to remain in touch with your customers who may have a warranty that is approaching expiration. Convey the importance remaining covered and offer them an extended warranty so your dealership can ensure their satisfaction.