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Direct Mail Marketing
Cutting through the noise
What is direct mail marketing?
Connecting with customers can seem challenging these days, however, businesses are rediscovering a way to cut through the marketing noise. It’s Direct Mail Marketing.
What is Direct Mail Marketing?
Direct mail marketing is a highly effective marketing strategy that utilizes the Postal System to deliver a business’ tangible promotional materials directly into a prospective customers’ hand, resulting in a longer lasting impression on the consumer, creating a higher likelihood to purchase products or services.
Why Businesses are Utilizing Direct Mail Marketing?
Direct mail is a great form of communication which offers intimate, person-to-person connections that command attention by taking advantage of customers’ habits of reading and responding to mail.
Businesses use Direct Mail Marketing for the following reasons:
- Soliciting Services or New orders
- Generating leads and ROI
- Creating a positive brand to initiate sales
- Cross-selling
- Retargeting lost customers
- Establishing brand loyalty
- Enhancing and initiating repeat orders
- Reactivating inactive accounts or increasing sales coverage.
What industries benefit the most from Direct Mail Marketing?
Industries that require trust. Mail is the most trusted communication channel, and some industries need to be trusted for people to feel comfortable with moving to the next step. A physical piece that sends a clear message of branding with a physical address, a phone number, and a website demonstrating that you and your business are real will make recipients more likely to feel comfortable.
The industries that have shown to benefit the most from Direct Mail Marketing;
- Automotive
- Charities
- Learning Institutions
- Healthcare Services
- Marketing Agencies
- Real Estate Agencies
- Travel & Hospitality
Whether you’re a B2B or B2C business, a targeted direct mail marketing strategy can offer something different, that’s affordable and simple, and with our help you’ll be kicking off conversations with your prospects in a way they didn’t see coming.
Interested in finding out if direct-mail marketing is a good strategy for your business? Let's connect!
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