Privacy Policy
Innovative Direct Privacy Policy
Effective Date: February 9, 2026
Thank you for reviewing our Privacy Policy. Your privacy is important to us. It is Innovative Direct policy to respect your privacy regarding any information we may collect while operating our website. This Privacy Policy applies to https://innovativedirect.com/ (hereinafter, “Innovative Direct”, “us”, “we”, or “https://innovativedirect.com/ “). We respect your privacy and are committed to protecting personally identifiable information (“Personal Information”) you may provide us through the Website. We have adopted this privacy policy (“Privacy Policy”) to explain what information may be collected on our Website, how we use this information, and under what circumstances we may disclose the information to third parties. This Privacy Policy applies to both information we collect through the Website and to our collection of information from other sources. This Privacy Policy, together with the Terms and Conditions posted on our Website, set forth the general rules and policies governing your use of our Website. Depending on your activities when visiting our Website, you may be required to agree to additional terms.
Contents
1. Information We Collect
2. Sources of Information
3. Use of Personal Information
4. Sensitive Information
6. Foreign Users
7. Data Retention and Security
8. Fraudulent Requests
9. Children’s Privacy
10. No Third-Party Rights
11. Changes
12. Contact Us
CALIFORNIA DISCLOSURES
1. Your Rights and Choices
2. Requests to Know
3. Requests to Delete
4. Requests to Correct
5. Additional Request Details
6. Do Not Track
7. California Shine the Light
1. Information We Collect
Innovative Direct does not disclose the Personal Information you provide on this website except as specifically noted in this Privacy Policy. For a summary of how we use information collected through this website, please see the below list and Section 3 of this Privacy Policy titled Use of Personal Information. Innovative Direct does not engage in (1) targeted or cross contextual advertising, (2) profiling of consumers, or (3) the sharing or sale of Personal Information.
Under applicable Privacy Law, Personal Information can have different definitions depending on the applicable law, and specific states may have a different definition below. However, in general, Personal Information includes data, derived data or any unique identifier that, directly or indirectly, is linked to or is reasonably linkable to a consumer or to a device that identifies, is linked to or is reasonably linkable to one or more consumers in a household. This includes data which, in combination, could be linked or reasonably linkable to a consumer or to a device that identifies one or more consumers in a household.
To clearly explain how and why your data is collected and used, and in compliance with applicable Privacy Law, Innovative Direct has created two lists of collected personal information which are found below. The first list shows how data is collected and used through the Innovative Direct website. Notice and consent for collection and use of this personal information is given by you when you access this website and accept the privacy notice popup when the Website launches.
The second list shows how data is collected and used through licensing from third parties and from publicly available sources on the internet. Those third parties give notice and obtain consent from you when they collect your information and license that personal information to Innovative Direct pursuant to that consent.
To be clear, your rights in relation to all Personal Information in this section remain the same as provided by Applicable Privacy law. Innovative Direct does not combine or enrich the Personal Information you (a) provide on this website with (b) personal information purchased by Innovative Direct or public internet sources.
Please also note that like most website operators, Innovative Direct collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Innovative Direct’s purpose in collecting non-personally identifying information is to better understand how Innovative Direct visitors use its website. From time to time, Innovative Direct may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
1. Personal Information Collected through the Website and How We Use It
The following section explains the categories of Personal Information collected through the Innovative Direct website since January 01, 2022, informing you of the categories of service providers processing the information on Innovative Direct’s behalf. Innovative Direct does not sell or share Personal Information collected through the website.
a. Identifiers and Personal Information Categories.
What We Collect: Innovative Direct collects the following identifiers from users of our Website: first and last names, email addresses, phone numbers, physical addresses, payment information (such as method of payment and associated name, numbers, and billing address), and IP addresses.
What We Do With It: We have disclosed this information since January 1, 2022, to our service providers. This information is collected for purposes of creating customer accounts and billing for our services. It is also used to allow us to provide the services of the website and respond to customers. It is also used for analytics, internal marketing purposes, and for fraud prevention.
This information is disclosed to billing service providers and Innovative Direct’s analytics service providers.
b. Commercial Information
What We Collect: Innovative Direct collects the following personal information categories from users of our Website: purchase histories and purchase tendencies (like what services a customer has previously used or purchased) regarding use of Innovative Direct services.
What We Do With It: We have disclosed this information since January 1, 2022 to our service providers. This information is collected and disclosed for purposes of providing services to consumers.
This information is disclosed to billing service providers.
c. Internet or Similar Network Activity
What We Collect: Innovative Direct collects the following personal information categories related to internet or similar network activity from users of our Website: IP addresses, UTM parameters, Website visit timestamps, and URL visited. If you have a customer account with us, we also collect: the hashed password you use, timezone preferences, and login activity.
What We Do With It: We have disclosed this information since January 1, 2022 to our service providers. This information is collected for purposes of analytics, responding to customer requests, and for fraud prevention.
This information is disclosed to Innovative Direct’s analytics service providers.
d. Equipment Information
What We Collect: Innovative Direct collects the following personal information categories related to equipment information from users of our Website: information about the type of device and browser you use to access the Website.
What We Do With It: We have disclosed this information since January 1, 2022 to our service providers. This information is collected for analytics purposes, to improve your interaction with the website, and fraud prevention. This information is disclosed to Innovative Direct’s analytics service providers.
2. Personal Information Innovative Direct Purchases
The following is a chart illustrating the categories of Personal Information purchased from third parties since January 1, 2022, informing you whether information from those categories has been disclosed to a service provider or third party, and the business purpose for collection, and disclosure. Innovative Direct does not sell or share Personal Information outlined in this section.
a. Identifiers and Commercial Information Categories.
What We Collect: Innovative Direct collects the following identifiers through licensing from third parties and publicly available sources on the internet: first and last names, current and past home addresses, and the make, model, and year of the vehicle owned by the associated consumers.
What We Do With It: This information is collected and disclosed to Innovative Direct’s service providers (like printers and mailers) for purposes of providing Innovative Direct’s direct mail campaigns, or other services, to our customers.
Note: Under many state privacy laws, personal information does not include: (i) publicly available information, which means: information that is lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media, or by the consumer; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience; (ii) deidentified or aggregated consumer information; (iii) information excluded from a law’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; or (iv) personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Deidentified Data: Where Innovative Direct relies on the deidentification or of data to ensure said data does not rise to the level of Personal Information, Innovative Direct commits to the following:
1. Innovative Direct will take reasonable measures to ensure deidentified data cannot be associated with a natural person and is maintained and used in a manner that said data cannot be reassociated with an individual
2. Innovative Direct will contractually obligate any subcontractors that handle deidentified data to ensure deidentified data cannot be associated with a natural person and is maintained and used in a manner that said data cannot be reassociated with an individual. Innovative Direct will additionally exercise reasonable oversight to ensure these contractual obligations of subcontractors are met.
2. Sources of Information
We obtain the categories of Personal Information listed above from the following categories of sources:
● Directly from our clients as they use our Website and/or services.
● Indirectly from our clients through Website usage details collected automatically.
● From third-party consumer data resellers.
3. Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
● To provide you, and other customers with products or services that are requested from us, such as using Innovative Direct’s direct mail campaigns. The specific use of each category of data, including the disclosure of said data where relevant, is explained above.
● To provide, support, personalize, and develop our Website, products, and services.
● To create, maintain, customize, and secure your account with us.
● To process your requests, purchases, transactions, and payments and prevent transactional fraud.
● To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
● To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
● To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Innovative Direct about our Website users is among the assets transferred.
4. Sensitive Information
We do not use or disclose any sensitive information on you except to perform services or provide the goods reasonably expected by you, for fraud detection purposes, and to detect security incidents–for example, the use of payment information when you are purchasing services.
Sensitive information is defined differently under various privacy laws, but includes data revealing racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sex life, sexual orientation or citizenship or immigration status, the processing of genetic or biometric data for the purpose of uniquely identifying an individual, personal data collected from a known child, or precise geolocation data.
For an example of a specific state definition, sensitive information is defined by California law as information that reveals any of the following: your social security, driver’s license, state identification card, or passport number, your account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, your precise geolocation; your racial or ethnic origin, religious or philosophical beliefs, or union membership, the contents of your mail, email, and text messages unless the business is the intended recipient of the communication, and your genetic data, biometric information for the purpose of uniquely identifying you, information collected and analyzed concerning your health, and information collected and analyzed concerning your sex life or sexual orientation.
5. Cookies and Passive Information
We receive and store certain types of information whenever you interact with us. Innovative Direct and its authorized agents automatically receive and record certain “traffic data” on their server logs from your browser including your IP address, Innovative Direct cookie information, anonymized and de-identified usage information, timestamps, device information, and the page you requested. Innovative Direct uses this traffic data to help diagnose problems with its servers, analyze trends and administer the website.
Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. Innovative Direct cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.
The “help” portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We recommend that you leave the cookies activated because cookies allow you to use some of Innovative Direct’s features and improves your online experience.
6. Foreign Users
Innovative Direct’s website is hosted in the United States and is governed by United States law. If you are using the website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. The data protection and other laws of the United States might not be as comprehensive or protective of certain rights as those in your country. Under United States law, your information may be subject to access requests from governments, courts, or law enforcement in the United States. By using the website, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy and processed in those facilities.
7. Data Retention and Security
Our data retention policies are customized to the type of data, and the purpose for which we use it. In general, for data we collect directly from you, such as when you make an account or purchase our services, we delete, and/or anonymize and aggregate that data where it no longer serves any business purpose for Innovative Direct. An exception to this is when we maintain data for the purpose of security, the prevention of fraud, customer service, or a legal obligation. In the event we maintain data for one of these excepted uses, it is maintained solely for that purpose.
For data we purchase for purposes of direct mail campaigns, such data is deleted promptly once the data is no longer needed to provide the service, but always within 30 days of completing the direct mail campaign service in question.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Please be aware that, while the security of your Personal Information is important to us, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
8. Fraudulent Requests
Innovative Direct takes consumer requests seriously, and endeavors to protect your privacy and comply with your requests. However, if Innovative Direct has a good-faith, reasonable, and documented belief that a consumer request is fraudulent, Innovative Direct may deny such a request. This basis for denial applies to all consumer requests and may be subject to the limitations and requirements of applicable state privacy laws with which Innovative Direct will always comply.
Examples of fraudulent requests include, but are not limited to:
● Impersonating another person. If you make a request, you must do so in your own name, or as an authorized agent of another person. If you are an authorized agent of another person, you must disclose that fact and provide proof of the consumer’s authorization. Impersonating another person not only violates our Terms and Conditions, it also is fraud.
● Obscuring your identity as a consumer making a request. Knowing who is making a request about their information is foundational to the process of completing those requests. It also is against our Terms and Conditions for users to disguise the identity or origin of any message sent to Innovative Direct.
Examples of this include forging headers, using a virtual private network (VPN) to obscure your IP address, or otherwise obscuring or anonymizing your email or IP address. Innovative Direct is happy to comply with your request, but it is essential that we know you are a real person and that you are who you claim to be.
Using automated means to send multiple unverified requests or requests without proof of authorization.
Innovative Direct is happy to work with third party authorized agents to process bulk consumer requests. Using automated means to submit multiple or bulk unverified requests, or requests without any proof of authorization, to Innovative Direct is against our Terms and Conditions, puts a disproportionate load on our systems, and interferes with our processing of legitimate consumer requests.
9. Children’s Privacy
This Website is only intended for use by users 18 and over. If you are under the age of 18, please do not provide personally identifiable information of any kind whatsoever. Innovative Direct does not knowingly collect the personal information of individuals under 18 years of age. In the case we discover that a child under 18 has provided us with personal information, we immediately delete this information. If you are a parent or guardian and you are aware that your child has provided us with personal information or is using our website without your supervision or consent, please contact us so that we can take the necessary actions.
10. No Third-Party Rights
This Privacy Policy does not create rights enforceable by third parties.
11. Changes
Innovative Direct may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you so you are always aware of what information we collect, how we use it, and under what circumstances, if any, it is disclosed. For your information, the date this policy was last updated is listed at the top of this page.
12. Contact Us
If there are any questions regarding this privacy policy, you may contact us by email.
CALIFORNIA DISCLOSURES
1. Your Rights and Choices
The California Consumer Privacy Act (CCPA) as amended by California Privacy Rights Act (CPRA) provides California residents with specific rights regarding their personal information. This section describes your CCPA and other California specific rights and explains how to exercise those rights.
Request to Know
A request that a business disclose personal information that it has collected about the consumer the since January 01, 2022 (see details below)
Request to Delete
A request that a business delete personal information about the consumer.
Request to Correct
A request that a business correct inaccurate personal information that it maintains about you.
Where Innovative Direct believes you will not be negatively impacted by the deletion of the data you wish corrected, we will simply delete the inaccurate data in response to Requests to Correct. In general, due to the frequency with which we delete personal information, there will be no data to correct.
Please be aware that while we accept and comply with CCPA requests, due to our data retention and deletion practices we do not retain Personal Information of California consumers unless they are our direct customers. If you are the recipient of a direct mailing and not a customer of ours, we delete any and all data we have on you within 30 days.
2. Requests to Know
How
You may submit a Request to Know through our Request for Access Form or by phone at 813-582-7570. A Request to Know covers personal information that Innovative Direct has collected about the consumer since January 01, 2022, including : (1) Specific pieces of personal information that a business has collected about the consumer; (2) Categories of personal information it has collected about the consumer; (3) Categories of sources from which the personal information is collected; (4) Categories of personal information that the business sold or disclosed for a business purpose about the consumer; (5) Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and (6) The business or commercial purpose for collecting personal information.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. We will confirm your request and inform you of any information required to verify the request. Be aware that, due to our deletion practices, we will typically have no information to provide based on an access request.
3. Requests to Delete
How
You may submit a Request to Delete through our Request for Deletion Form or by phone at 813-582-7570. We will confirm your request and inform you of any information required to verify the request.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
4. Requests to Correct
How
You may submit a Request to Correct through our Request to Correct Form or by phone at 813-582-7570. We will confirm your request and inform you of any information required to verify the request. Where Innovative Direct believes you will not be negatively impacted by the deletion of the data you wish corrected, we will simply delete the inaccurate data in response to Requests to Correct.
When
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Be aware that, due to our deletion practices, we will typically have no information to correct based on a correction request.
5. Additional Request Details
● Third Parties
Requests from an authorized agent must include proof of a signed consumer authorization subject to verification from the consumer.
● Denial of Requests
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us, but if you do not have an account, we may need additional information to verify your identity (like a driver’s license or passport). We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. In addition, we reserve the right to deny your request for any basis provided for under state or federal law.
● Disclaimer
We will process your request to disclose information regarding information collected and/or shared pursuant to the CCPA as to the name submitted by you. Please note that our search will be limited to the name provided, if there are other variations of this name (e.g., spelling, initials, suffix) they must be specified, otherwise they will not be captured in the search.
● Non-Discrimination
You have the right to not be discriminated against or receive discriminatory treatment for exercising your CCPA rights. We will not discriminate against you for exercising any of your CCPA rights.
6. Do Not Track
We do not recognize or respond to browser-initiated Do Not Track signals. We do not sell Personal Information, and consequently do not respond to opt-out signals.
7. California Shine the Light
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their ‘personal information’ (if any, and as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. We do not share user information with third parties for direct marketing purposes.