Targeted Buy Back

Targeted Buy Back

Bring Them Back ... with Targeted Buy Backs.

Targeted Buy Back mailers are effective in not only selling new vehicles but they bring in top quality pre-owned vehicles to add to your inventory! We all know the challenges of buying top quality pre-owned vehicles today. The auctions are getting top dollar for their vehicles because the demand is so high, so why spend all that time and effort at the auction when we can invite customers with local trades to visit you at your dealership? PLUS, with attractive manufacturer incentives and flexible financing options, it is easier than ever to sell a new vehicle.

Our Black Book and Kelly Blue Book mailers are Buy Backs on STEROIDS! These mailers put the power of the internet right into your prospects mailboxes by adding an actual value for their trade. Dealerships love these mailers because it adds another level of personalization to the mailer that gets results!


  • Attracts serious buyers into your dealership
  • Dealers experience higher grosses as customers aren’t attracted by loss leaders
  • Dealers can target specific Year Makes & Models that they are looking to trade in
  • Increase market share by selling to owners of competitive makes


  • Optional Car Forwarding™ process available in order to update mailing records with the most current owner of the vehicle (that your dealership had originally sold)
  • Optional Email append and Phone append services for a multi-channel marketing campaign to help increase results by sending a uniform marketing message to a targeted audience with multiple mediums