INNOVATIVE DIRECT HAS Developed the
products and services you need to accomplish your
marketing goals and help maximize your return.

Benefits of Using Smart Mail
TextTrak™ 2-Way Texting Feature
on your next Direct Mail Campaign:

  • Customers Text Directly To The Tracking Phone Number on Your Direct Mail Piece
  • Respond To Customers In Real Time
  • Build & Market To A List Of Prospects Via SMS Text Campaigns
  • View Any Previous Correspondence You, Or Someone Else From Your Team, Had With A Customer
  • Instant Alerts For Any Incoming Texts
  • Powerful Sales Tool
  • Maximize Your Direct Mail Results

67%

of people would rather text with a business than by email or phone.

86%

of all customers buy a car from the first dealership to contact them.

Benefits of Using Smart Mail™
Call Center with your next
Direct Mail Campaign:

  • Provide a world class customer experience with live agent, data driven scripting.
  • Seamlessly complete the sales cycle with experienced live agent call handling.
  • Achieve consistent campaigns with consistent call handling.
  • Greater insight into your customer experience with advanced feedback reporting.

24/7 - 365

Available 24/7, 365 days a year, our appointment specialists will leverage phone, texts and e-mails to ensure the appointments they set actually come into your showroom. We immediately alert you and send the information to your CRM.

Our phone append solutions is the industry’s comprehensive resource of directory assistance and compiled cell phone and telephone number listings for the U.S., Canada, and Puerto Rico. We provide forward append, reverse append, and new connects for consumer and business listings.

AddressMatch

Name and telephone number look-up using a street address
and zip code as the search criteria.

ReverseMatch

Name and address look-up using an area code and telephone number as the search criteria.

HTFD™ (Hard to Find Data)

• Over 130M listings
• Flag and verify wireless phone numbers on your data files
• Wireless, cable and VoIP residential listings with
complete names and current postal address

Premium Phone Append

• Updated daily
• 100M directory assistance records
• The most current and updated telephone numbers available

Standard Phone Append

• 260 million records
• Compiled from white page listings and updated monthly

Verification

Confirmation of existing telephone numbers

  • Access to the most accurate and high quality e-mail addresses in the industry.
  • Database consists of a high quality, permission-based national file with over 200 million unique e-mail addresses.
  • Campaign e-mails are HTML, fully hosted email invitations that abide by the most up-to-date industry best practices.
  • Multiple options for Targeted and Saturation to maximize your reach and ROI.

Our database is a high quality, permission-based national file with over 198 million unique e-mail addresses. Through comprehensive multi-step processes, Innovative appends e-mail addresses to postal addresses, and vice versa, validates addresses by flagging potential undeliverables, autocorrects syntactical errors, and identifies spam traps, complainers, and more. Once you submit your e-mail file, you’re returned a completely clean and validated list of e-mail addresses with DPV coded postal addresses.

Files are matched against a database of 283 million records to append and verify information

E-mail addresses are flagged for known complainers and fraudulent addresses

Includes introductory message for appended e-mail files utilizing your creative to give recipients a chance to opt-out of receiving communications. This results in a clean matched file plus a separate file of opt-outs

Choose a partner. not a vendor.™