Harness The Power Of Artificial Intelligence And
Target The Right Prospect Right On Time, Every Time.

With Innovative Direct’s Smart Mail™ A.I., we can manage and analyze data in order to
provide behavioral targeting and data-driven solutions to customers of all sizes.
Whether you need new customers, need to append data to your customer file,
clean up or enrich your data, or learn more about your clients, we can help.

Our Auto Data provides the insights you need for the right
consumer connections, with information on over:







Email Addresses, Demographics
& Online Consumer ID’s

V.I.N. Data Is Available For All 50 States,
Including Privacy States,
With Zero Marketing Restriction.


UNTIL you update it with our proprietary vehicle owner verification process...

Smart Mail™ utilizes the largest
and most accurate data in the
automotive marketing industry.

Ongoing testing shows our data is
than other data sets!


By using advanced algorithms we are able to precisely target groups based on the goals of the campaign. You may select out your best customers for a special discount, for example, or promote certain products to key geographic areas based on anticipated weather conditions.

Advanced Demographic Modeling and Trade/Purchasing

Proprietary process that patterns to detailed VIN targeting and customer data optimization.


This involves taking an existing list and breaking it up into broad demographic or psychographic groups. You might speak to women differently from men, singles differently from marrieds, and those with children differently from those without. Although there will be variation within each demographic, there will be a number of shared characteristics that enable you to target the message.


The ultimate in targeting is speaking to each individual by name and creating the message based on what you know about that person.
A good example is loyalty offerings that provides a personalized call to action based on the clients past purchase and activity.

Shopping Signals

These proprietary trigger metrics alerts us to audiences representing real people who are actively shopping at a dealer lot within
the previous 24-48 hours.

Smart mail™ IS designed to
increase your r.o.i.!

  • Over 260+ selects can be used for precise targeting
  • Demographic, geographic, lifestyle & behavioral selects available
  • Auto Selects Available: Year, Make, Model, Class, Purchase Type, Company Owned Autos
  • Quality and Verification
  • Each record must match two source inputs for a record to be considered
  • We triangulate against additional major national files to ensure deliverability and to create a triple verified record.
  • Our files are updated monthly
  • The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant.
  • NCOA, Deceased Scrub, Address Standardization and CASS

Contact Us For A Free Analysis

Free Analysis

Our collection methods from sources undergo extensive due diligence to be 100% complaint with state and federal laws.
We conform to the Shelby Act, DPPA, and other similar legislation, making our auto leads, appropriate for all types of marketing initiatives.
Ongoing testing shows our data is 40%+ more accurate than other data sets, and only Smart Mail AI has daily, weekly and monthly process
that track vehicle dispositions.

Choose a partner. not a vendor.™