E-Mail Append Services

E-Mail Append Services


Innovative Marketing Direct provides you access to the most accurate and high quality
e-mail addresses in the industry for multi-channel marketing strategies. Our database is a high quality, permission-based national file with over 198 million unique e-mail addresses. Through comprehensive multi-step processes, Innovative appends e-mail addresses to postal addresses, and vice versa, validates addresses by flagging potential undeliverables, autocorrects syntactical errors, and identifies spam traps, complainers, and more. Once you submit your e-mail file, you’re returned a completely clean and validated list of e-mail addresses with DPV coded postal addresses.

Additional data elements can be appended to your customer records including:

  • Phone Number
  • Age
  • Income
  • Presence of Children
  • Hundreds of other consumer demographics

E-mail Validation will return:

  • E-mail Address
  • Validation Code
  • Validation Reason
  • Flag to indicate if the e-mail was corrected

E-mail addresses appended to client files have all opted-in to receive e-mail from third party advertisers. The append process starts with receiving your customer file including the following data fields:

  • First Name
  • Last Name
  • Street Address
  • Address 2 (if populated)
  • City
  • State
  • Zip Code
  • Record ID (Your unique customer ID)
  • Telephone Number


  • Files are matched against a database of 283 million records to append and verify information
  • E-mail addresses are flagged for known complainers and fraudulent addresses
  • Postal addresses are run through data hygiene processes to standardize
  • Includes introductory message for appended e-mail files utilizing your creative to give recipients a chance to opt-out of receiving communications. This results in a clean matched file plus a separate file of opt-outs