CASE STUDY
Challenge
Build a targeted engaging direct marketing program to provide consistent
engagement and sales opportunities
Solutions Implemented
- Assess and clean DMS data to provide targeted approach with a 20% reduction in media waste
- Institute social match drip campaign to build awareness before mail lands
- Provide proprietary lead match follow up architecture to engage consumers that reach out via phone or web and reengage
Results
- Smart mail campaign reduced media waste by over 25% while increasing overall engagement by 17% effective results
- Averaged over 100 calls per campaign and a 30% increase in sales