Car Forwarding™

Car Forwarding™


Car Forwarding is a revolutionary CRM data cleanup service that updates your mailing list database by performing a vehicle owner search to identify and verify customers that no longer own those vehicles purchased at your dealership and conduct a vehicle check to locate the new owners ( even those sold via a third-party) giving you new hot leads to target with your direct mail and e-marketing campaigns.

In addition to targeting the new local owners of those vehicles, you can then target the list of previous owners as well—essentially turning one lead into two—resulting in increased sales and service RO’s! Because making the right offer, to the right person, at the right time matters. That's the power of Car Forwarding!

Car Forwarding is a targeted direct mail vehicle owner search service for your mailing list.

An All to Often Scenario

The Problem: You sold a vehicle or have serviced it for years. Now it’s been resold or traded and you don't know who the new owner is or how to perform a vehicle owner search to find them. Not to mention you now also don't have any updated information in your CRM on what your previous customer is now driving and are unsure of how to target them.

The Solution: Car Forwarding—a proprietary vehicle ownership search process will update your CRM when a vehicle you sold changes owners and tell you who the new owners are, how to contact them, and which offer will be most relevant to them in your e-marketing and direct mail marketing strategies.

The Result:

  • No more wasted marketing efforts - Why spend money sending expensive, vehicle specific direct mail when the person may not even own the car anymore? Car Forwarding makes sure you get the most value out of your marketing.
  • New Service Prospects - Working with a service center that knows a vehicle’s history is appealing to most consumers. Targeting the new owners of vehicles you’re familiar with is a great opportunity to ramp up your service center profits.
  • Optimized Audience Targeting - Innovative Direct’s database is enhanced with data that goes beyond name and phone number to show you a comprehensive view of your customers and prospects including demographics, lifestyle behaviors, and more.

Features included on every lead record:

  • Name
  • Address
  • Make
  • Model
  • Year

Features included on premium selects:

  • In the market for a new vehicle
  • Consumer demographics
  • Segmented wealth modeling
  • E-mail address
  • IP address for online targeting