About Us

About Us

Who We Are

We have a strong history of creating strategic automotive direct mail and digital marketing campaigns for dealerships around the United States. Our fleet of dealership marketing solutions will expand your outreach to a new level, focusing on the right audience to ensure our efforts convert into sales. Having trouble starting off the new month hot? Not to worry, our Smart Mail Boost product is the perfect way to put your dealership in front of the perfect prospect. Or maybe you want to finish the year strong with existing consumers? Our 2-Way Texting is the most efficient and convenient way to stay in contact with current consumers to bring them back in for business.


Don’t waste any more time falling behind the competition! Join the movement of dealers, dealer groups, and advertising agencies that have chosen Innovative Direct as marketing partners, while utilizing our tools to achieve new levels of success!

Our Mission

To create lasting partnerships with automotive dealers in order to help them maximize their direct mail return on investment.

Our Vision

To provide world class customer service, value and return on investment to our automotive partners.

Our Values

Customer Service
Customer satisfaction is for lesser companies. We provide unbelievable service.
Live life with integrity
We will always do the right thing.
When we say we are going to do it- we do it.
Show respect in all interactions.
There is nothing more important than our clients’ needs and goals.
We always communicate quickly and honestly
We nurture the attitude of One Team, One Goal.
We take enthusiastic measures dedicated to our clients success.
Staying dedicated to our companies mission
We surround ourselves with only the most talented employees.
Highly Specialized
By staying laser focused on automotive we can offer the highest level of understanding and execution.

Our Difference

  • In-house art staff - fast turnaround with outstanding artwork
  • In-house list coordinators - With decades of list and data experience, we handle the simple to the most complex of list requests with ease to target the proper audience every time.
  • Dedicated Account Reps - Our reps will work closely with your staff on changes to the proofs to make sure that your proof is just the way you like it, each and every time.
  • National Sales Executives - Again with decades of direct mail experience with dealers in every kind of market nationwide. Not only can we make suggestions for mailers based on the selling season. We are skilled at picking the correct mailer for what the client is looking to achieve. 

Our Strategic Partners

  • List Partners - Every direct mail company says they have the best list provider, but we constantly test other list sources and so far we haven’t found any that are as clear and accurate as our list partners. Our direct mail list providers not only verify the data against multiple points of publicly gathered data sources, but they also deep dive into specific data that others just don’t; exported vehicles, vehicles that have entered the junk yard & vehicles that have been traded in.
  • Printing Partners - We have vested interest in multiple print houses. This provides us with a wide selection of custom mailers (styles), faster turnaround times and extremely competitive pricing.