These are direct mail campaigns that utilize Artificial Intelligence along with the most current data sets to pinpoint a more targeted and relevant buying audience.
Smart mail can take a number of forms.
This involves taking an existing list and breaking it up into broad demographic or psychographic groups. You might speak to women differently from men, singles differently from marrieds, and those with children differently from those without. Although there will be variation within each demographic, there will be a number of shared characteristics that enable you to target the message.
- Advanced A.I. Targeting
- Shopping signals
- Advanced demographic modeling and trade/purchasing
- Auto Equity Modeling
Advanced A.I. Targeting
By using advanced algorithms we are able to precisely target groups based on the goals of the campaign. You may select out your best customers for a special discount, for example, or promote certain products to key geographic areas based on anticipated weather conditions.
The ultimate in targeting is speaking to each individual by name and creating the message based on what you know about that person. A good example is loyalty offerings that provides a personalized call to action based on the clients past purchase and activity.
These proprietary trigger metrics alerts us to audiences representing real people who are actively shopping at a dealer lot within the previous 24-48 hours.
Advanced Demographic Modeling and Trade/Purchasing
Proprietary process that patterns to detailed VIN targeting and customer data optimization.
- Over 260+ selects can be used for precise targeting
- Demographic, geographic, lifestyle & behavioral selects available
- Auto Selects Available: Year, Make, Model, Class, Purchase Type, Company Owned Autos
- Quality and Verification
- Each record must match two source inputs for a record to be considered
- We triangulate against additional major national file to ensure deliverability and to create a triple verified record
- Our files are updated monthly
- The file meets all DMA privacy, security compliances and is fully CAN-SPAM compliant
- NCOA, Deceased Scrub, Address
- Standardization and CASS
Auto Equity Modeling
Data available on specific vehicle owned, trade-in value of the vehicle, actual amount owed on car loan, monthly payment and credit score.
- Trigger Data Indicates in-market consumers based on life events such as new teen driver in household, retirement, new parents, and more